Danila Kruzhkov

Expertise

From strategy to delivered projects and working processes

I connect strategy, finance and technology: translating business goals into an operating model, numbers and automated processes with measurable results.

Strategy & Finance

Business and business-line strategies, financial and business modelling (three-statement, DCF), P&L management, unit economics, investment analysis, pricing and monetisation.

Operations & PMO

Operating models and processes, portfolio and project management, coordination of product and IT teams, KPI systems, business transformation, product launches from hypotheses to well-run processes.

AI and automation

Solution architecture and business logic, end-to-end automation of operations on LLMs: platforms and apps, chatbots and AI agents, databases, automated management and financial reporting.

Career path

Experience

Download PDF LinkedIn ↗ HH.ru ↗

11/2025 — presentIndonesia

ClipPoints

Founder & CEO

Launched from zero to profitability a network of street media studios and a platform for third-party operators: instant shooting, automated editing, digital sales and content delivery to customers; 40%+ margin, 2-month unit payback
Product, unit economics and sales model from hypothesis to service standards, playbooks and team training: the business runs autonomously
End-to-end AI automation of operations: sales and content-delivery platform, media pipeline, chatbots, database and management reporting

01/2023 — 10/2025UAE / Turkey / Laos

Family Office (UHNWI)

Strategy & Projects Lead

Launched corporate banking services for a new client segment at a Turkish bank (international companies and UHNWI): $6B annual turnover of the business line within 12 months
Redesigned processes and the service model for the new segment: team of relationship managers and lawyers, onboarding, cross-border payments and compliance, procedures and KPIs, monetisation and billing
Strategy, financial modelling, investment analysis and delivery management for the family’s other projects and holding structures
Set up a trading company in Laos: from zero to operational readiness in 3 months, legal form, registration, operating model, partner agreements and finance

12/2020 — 12/2022Moscow, Russia

Bank Otkritie

Managing Director, Retail Strategy

Developed and operationalised the retail strategy: business model, market and competitor analysis, growth areas across key products
Profitability initiatives: pricing optimisation, sales-funnel improvements, higher cross-sales; segment-based customer acquisition strategy
Contributed to preparing and executing the sale of the bank to a strategic investor

09/2019 — 12/2020Moscow, Russia

Alfa-Bank

Head of Planning & Strategy, Retail Customer Journeys

Built a PMO for a portfolio of 350+ projects, 600+ people, $15M budget: timelines, budgets, impact, risks, executive reporting
Coordinated 7 retail customer journeys: initiative prioritisation, resource allocation, KPI system, cross-functional alignment
Led cross-functional projects: profitability growth, pricing-strategy optimisation, anti-crisis measures during the pandemic

10/2015 — 09/2019Moscow, Russia / Eastern Europe

McKinsey & Company

Consultant (Analytics Specialist)

10+ consulting engagements in banking, metals and machinery: strategy, operational efficiency, transformation: from analytics to initiative implementation and PMO management
30+ project proposals: engagement objectives and structure, commercial terms; helped launch 3+ new engagements
Financial and business modelling: three-statement, DCF, sensitivity analysis, product economics and initiative impact

03/2013 — 09/2015Moscow, Russia

McKinsey & Company

Part-time Staff Coordinator

Built and developed the part-time staff department (30+ people): processes, recruiting, task allocation, quality control

Education

2009 — 2014Moscow, Russia

Lomonosov Moscow State University
Faculty of Mechanics and Mathematics, Department of Probability Theory
Specialist degree, qualification “Mathematician”

Skills

Finance: financial and business modelling (three-statement, DCF) · budgeting and plan-vs-actual · P&L management · unit economics · investment analysis · pricing
Strategy & management: strategy and transformation · PMO, project and product management · KPI systems · Agile (Scrum, Kanban)
Product & sales: launching products from scratch · sales models and funnels · A/B testing · service standardisation
Banking: retail · corporate banking · private banking · cross-border payments and compliance
AI & automation: end-to-end process automation · chatbots and AI agents · platforms and portals · databases · management reporting
Tools: LLM APIs (Claude, OpenAI) · AI-assisted development (Claude Code, Codex) · n8n · Supabase · SQL · Excel (advanced, VBA) · PowerPoint · Jira · Confluence
Languages: Russian (native) · English (B2)

Case studies

Key results

Bank Otkritie · Strategy

M&A deal

Retail strategy and the sale of the bank

Challenge: Prepare the bank’s retail business for sale to a strategic investor: strategy, business model, growth areas.
Contribution: Developed and operationalised the retail strategy; profitability initiatives: pricing, sales funnels, cross-sales, segment-based acquisition strategy.
Result: The bank was sold to VTB for RUB 340 bn, one of the largest deals in the history of the Russian banking market, December 2022. Forbes ↗

Family Office · Turkey

$6B in 12 months

Launch of a corporate banking business line

Challenge: Launch services for a new client segment: international companies and UHNWI.
Contribution: Redesigned processes and the service model: team of relationship managers and lawyers, onboarding, cross-border payments and compliance, procedures and KPIs, monetisation and billing.
Result: $6B annual turnover of the business line within the first 12 months.

Alfa-Bank · PMO and product portfolio

350+ projects

Retail business PMO

Challenge: Build portfolio management for retail projects: 7 customer journeys, 600+ people, $15M budget.
Contribution: PMO from scratch: timelines, budgets, impact, risks, executive reporting; initiative prioritisation, resource allocation, KPI system.
Result: A managed portfolio of 350+ projects; cross-functional projects on profitability, pricing strategy and anti-crisis measures during the pandemic.

ClipPoints · Own business

40%+ margin

A profitable business on AI operations

Challenge: Build from scratch a network of street media studios and a platform for third-party operators that runs autonomously.
Contribution: Product, unit economics and sales model from hypothesis to standards; end-to-end AI automation of operations.
Result: 40%+ margin, 2-month unit payback, the business runs autonomously. clippoints.com ↗

From strategy to delivered projects and working processes

Strategy & Finance

Operations & PMO

AI and automation

Experience

ClipPoints

Family Office (UHNWI)

Bank Otkritie

Alfa-Bank

McKinsey & Company

McKinsey & Company

Education

Skills

Key results

Retail strategy and the sale of the bank

Launch of a corporate banking business line

Retail business PMO

A profitable business on AI operations

Beyond the core roles

Sales portal for Nuanu Real Estate

AI applications