# Danila Kruzhkov

danilakruzhkov@gmail.com · +7 985 338 14 07 · Telegram: @DanilaKrv · danilakruzhkov.com · full-time

**Strategy · PMO & Projects · Operations · Finance · AI Automation**
ex McKinsey · ex Alfa-Bank · ex Bank Otkritie · ex Family Office UHNWI · AI Founder · MSU Mechanics & Mathematics

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## Profile

Head of strategy, project management and business development with 13+ years of experience in consulting, banking and startups.

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## Experience

**ClipPoints — Founder & CEO** · 11/2025 — present · Indonesia
- **Launched from zero to profitability** a network of street media studios and a platform for third-party operators: instant shooting, automated editing, digital sales and content delivery to customers; **40%+ margin**, **2-month** unit payback
- Product, unit economics and sales model from hypothesis to service standards, playbooks and team training: **the business runs autonomously**
- **End-to-end AI automation of operations**: sales and content-delivery platform, media pipeline, chatbots, database and management reporting

**Family Office (UHNWI) — Strategy & Projects Lead** · 01/2023 — 10/2025 · UAE / Turkey / Laos
- Launched corporate banking services for a new client segment at a Turkish bank (international companies and UHNWI): **$6B annual turnover of the business line within 12 months**
- **Redesigned processes and the service model** for the new segment: team of relationship managers and lawyers, onboarding, cross-border payments and compliance, procedures and KPIs, monetisation and billing
- Strategy, financial modelling, investment analysis and delivery management for the family’s other projects and holding structures
- Set up a trading company in Laos: from zero to operational readiness in 3 months, legal form, registration, operating model, partner agreements and finance

**Bank Otkritie — Managing Director, Retail Strategy** · 12/2020 — 12/2022 · Moscow, Russia
- **Developed and operationalised the retail strategy**: business model, market and competitor analysis, growth areas across key products
- **Profitability initiatives**: pricing optimisation, sales-funnel improvements, higher cross-sales; segment-based customer acquisition strategy
- **Contributed to preparing and executing the sale of the bank to a strategic investor**

**Alfa-Bank — Head of Planning & Strategy, Retail Customer Journeys** · 09/2019 — 12/2020 · Moscow, Russia
- Built a **PMO for a portfolio of 350+ projects**, **600+ people, $15M budget**: timelines, budgets, impact, risks, executive reporting
- Coordinated **7 retail customer journeys**: initiative prioritisation, resource allocation, **KPI system**, cross-functional alignment
- Led **cross-functional projects**: profitability growth, pricing-strategy optimisation, **anti-crisis measures during the pandemic**

**McKinsey & Company — Consultant (Analytics Specialist)** · 10/2015 — 09/2019 · Moscow, Russia / Eastern Europe
- **10+ consulting engagements** in banking, metals and machinery: strategy, operational efficiency, transformation: from analytics to initiative implementation and PMO management
- **30+ project proposals**: engagement objectives and structure, commercial terms; helped launch 3+ new engagements
- **Financial and business modelling**: three-statement, DCF, sensitivity analysis, product economics and initiative impact

**McKinsey & Company — Part-time Staff Coordinator** · 03/2013 — 09/2015 · Moscow, Russia
- Built and developed the part-time staff department (30+ people): processes, recruiting, task allocation, quality control

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## Skills

**Finance:** financial and business modelling (three-statement, DCF) · budgeting and plan-vs-actual · P&L management · unit economics · investment analysis · pricing

**Strategy & management:** strategy and transformation · PMO, project and product management · KPI systems · Agile (Scrum, Kanban)

**Product & sales:** launching products from scratch · sales models and funnels · A/B testing · service standardisation

**Banking:** retail · corporate banking · private banking · cross-border payments and compliance

**AI & automation:** end-to-end process automation · chatbots and AI agents · platforms and portals · databases · management reporting

**Tools:** LLM APIs (Claude, OpenAI) · AI-assisted development (Claude Code, Codex) · n8n · Supabase · SQL · Excel (advanced, VBA) · PowerPoint · Jira · Confluence

**Languages:** Russian (native) · English (B2)

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## Additional projects

- **Sales portal for Nuanu Real Estate** · 2026 — built a unified financial and investment model for 9 developers and 15 residential complexes; created a sales-team web portal with automated calculation and generation of client offers; delivered in 1 month
- **AI applications** · 2024 — 2026 — own LLM-based products: subscription learning apps, WhatsApp bots for support and sales, a photo-generation media pipeline, Telegram AI assistants

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## Education

**Lomonosov Moscow State University** · Faculty of Mechanics and Mathematics, Department of Probability Theory · 2009 — 2014 · Moscow, Russia
- Specialist degree, qualification “Mathematician”